An open letter to my friends, students and clients – Beware of fraud

My dear friends, students and client,

Some subjects are more fun to write about than others. But when a subject comes along that is unpleasant it still has to be dealt with in an upfront and timely manner regardless of how unpleasant it is. Therefore today I have to make my clients and students aware that I have become aware that there may be an individual calling around pawnshop businesses saying he is connected with either me or my business MIMPSS. Let me state categorically that nothing is further from the truth. At this present time I have authorized no one to use my name or the name of my business in a business transaction. So my dear friends, clients and students if you get a call from anyone other than me that mentions my name or the name of MIMPSS please take note that this is a fraudulent call.  Also please contact me so I can be aware of these calls.

And may I say to the person or persons involved in illegally using my name that I am aware you are out there. I am investigating these incidents as I write and and if I can compile sufficient evidence I will have you prosectued to the full extent that the law allows.

My friends sudents and clients I am sorry to have to burden you with this matter but it must be addressed.

Sincerely,

Isabel

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When starting a business, learn to use the free media

Starting a business of your own is difficult at best. You will enter the landscape very disadvantaged. You probably don’t have the capital you need. You probably don’t have the name recognition you would like. And you have to compete with established business community. So, how will you manage to get through the maze that stands before most entrepreneurs in the Philippines?

First, you must have a business model. What product or services are you going to sell and who are you going to sell to? Is there a demand for what you are selling? Is there a societal need for your product and services? There has to be.

An important part of any business model is advertising. Just how do you plan to reach the public to offer your product or services? The traditional media of television, radio and newspapers are areas where the established businesses have a big advantage over an entrepreneur entering the business world. Of course, TV and radio advertisements are out of reach for someone with a limited budget. Newspapers may work for some applications but still they can be expensive and still only have a limited reach. For instance, a newspaper advertisement placed in Metro Manila, where I live, will not get you any exposure in the provinces.

So how will you reach the public? Try the free media! There is a new media today that is overturning the old established media business. You have an example of it right here as you read this article. I am writing to you using my free WordPress blog. This is a place where I talk about the pawnshop industry which is my field of business. I often talk of my pawnshop skill training courses of gold and diamond assessing , my pawnshop management courses, pawnshop regulations and the general trends of the pawnshop industry. I have made valuable contacts through this blog and it has a much larger reach than a newspaper. Indeed, I get mail from around the world. And it is all free.

Another internet site that has been of help to me is Sulit.com.ph. Through their business model they allow me free advertisements. Once again, these ads have a much larger reach than newspapers. And since they are free too they fit my budget perfectly.  And once again, I have made valuable contacts through Sulit.com.ph

So while starting a business is a daunting task. Remember that the internet is changing the way people do business. It offers a variety of ways to reach more people for free. You don’t even have to have internet access or a computer as you can access the internet from a café. The free media is something an entrepreneur has to be aware of. It may not be the ultimate success of your business – your skills and product will determine that.  But it does not hurt to be able to reach the public free. So whatever your business is – what are you waiting for?  Get a free WordPress blog and start advertising on Sulit.com.ph today for free.

I only offer WordPress.com and Sulit dot.com as examples because I use them. There many free blogging and advertising sites. You have to do the research and find the sites that work for you. Good Luck!

The Marcos jewelry collection is now a Philippine national treasure. Let’s keep it.

The history behind the Marcos jewelry collection doesn’t matter. Neither do the personalities behind it. Both the history and the personalities are from a sad era that is now passed. The only thing that matters now is that the jewelry collection is in the possession of the Philippine Government.  I think this is where it should stay permanently as a possession of the Philippine people.

President Gloria Macapagal-Arroyo has decided to leave the sale of jewelry to the incoming administration. I support this decision for my own reasons regardless of the reasons given in the press. There have been attempts to sell the jewelry collection for some 10 years now. The jewelry collection, said to be worth P15 billion, includes a ruby pendant, a 100-carat diamond necklace and other valuable pieces. But jewelry appraisals prices have risen dramatically in value in the past ten years and in five years the collection appraisal price could double. In 10 years it could double again.

Today Senate Majority Leader Juan Miguel F. Zubiri strongly suggested the Marcos jewelry collection could be lent to the National Museum for viewing by all citizens rather than auctioned off. I like that idea.

The Marcos jewelry collection is now in the possession of the Bangko Sentral ng Pilipinas and is being held in a vault.